The FCA published policy statement 'Introducing a gateway for firms who approve financial promotions', which sets out the FCA's response to feedback from its December 2022 consultation on introducing a gateway for firms which approve financial promotions (CP22/27).
The policy statement supports legislative changes by the Government within the Financial Services and Markets Act 2023. Once the new gateway comes into effect, all authorised persons that want to continue to approve financial promotions for unauthorised persons will need to apply to the FCA for permission to do so (subject to certain exemptions).
The FCA's finalised approach, set out in the policy statement, includes:
- how it will assess applicants at the gateway and the basis for our granting or refusing applications
- reporting requirements for firms that are granted permission to approve financial promotions
- not extending the compulsory jurisdiction of the Financial Ombudsman Service to the approval of financial promotions
- updates to its non-Handbook guidance for firms that approve financial promotions for investments
- a review of its approach within 24 months of the rules coming into force.
The FCA intends for firms to be able to submit applications for permission to approve financial promotions from 6 November 2023. The initial application period will close on 6 February 2024. On 7 February 2024 the new legislation will be implemented and firms that have not applied to the gateway will no longer be able to approve financial promotions (subject to exemptions).
Firms that apply at the gateway during the initial application period will be able to continue approving financial promotions for unauthorised persons while the FCA determines their application.
If firms that do not apply at the gateway during the initial application period want to approve financial promotions in the future, they can apply for permission to approve using a variation of permission form. However, they will not be able to approve financial promotions until the FCA has determined their application as successful.
Applicants for Part 4A permission will also be able to begin applying for permission to approve financial promotions from 6 November 2023.
To help firms to prepare their applications, the FCA has set up a webpage on applying to approve financial promotions for unauthorised persons. The questions that applicants will be asked are listed in Annex 1 and 2 of the policy statement.