Early 2025 indicators suggest that the trends of recent years will not continue in the immediate future, with a constant increase of class actions, and especially of representative actions, in the finance industry sector. The activism of consumer associations seems to lead toward targeting financial institutions for unfair contractual terms and misleading commercial practices with specific respect to surety guarantees and costs associated with consumer credit. Although more traditional banking and payment services are currently affected by collective redress campaigns, financial and insurance services are far from safe. Security class actions may be the new frontier, and the involvement of companies’ directors cannot be excluded (as also testified by one pending class action). In addition:
a) The acceleration we are experiencing in recent years in terms of technological development will certainly also impact the landscape of class actions, with a possible increase in claims for damages for data breaches and platform blackouts (a few class actions already exist in the specific finance sector) and possible cases of so-called AI- or tech-washing (i.e., a communication strategy aimed at the overstatement or misrepresentation of the AI or tech tools governing processes and/or services offered by a certain company).
b) The risk of ESG and labor class actions, also in the financial sector, should not be underestimated. Although ESG is still underrated in Italy and labor litigation tends to unfit the homogeneity required by collective redress mechanisms, class and representative actions of this kind have been already brought across other industry sectors, and we cannot exclude that the finance industry may be involved in the future (especially if major disruptive events occur).
Considering this scenario and the wide scope of application of the new laws on class and representative actions, for companies that may be targeted by such actions, preparation is essential, yet not simple.
First, companies should put their best efforts into monitoring and ensuring the company's compliance with regulations and standards protecting investors, data privacy, and any area of the company's operations that is structurally more prone to lead to collective litigation.
Second, recent experience shows that there is seriality even in class actions: representative bodies often proceed methodically, identifying a sensitive issue in a certain market area and targeting the companies operating in that market one after another. Maintaining a high level of vigilance and knowledge of the class action landscape, even with the help of external consultants, to be engaged preferably before it is too late, certainly helps to anticipate the emergence of collective litigation.
Third, it is common (and in some cases even required by law) that before initiating a class action, a dialogue between the parties is established (especially in the case of representative actions). A careful assessment of costs and benefits often allows for the prevention or amicable resolution of disputes, avoiding the significant costs of a collective proceeding (not only in terms of passive claims but also of attorney fees, court expenses publication of the judgment - often ordered by courts - in national newspapers or expensive campaigns of individual communication to users/customers).
Fourth, although discovery is not possible in Italy, collective redress mechanisms allow a wider disclosure of documents for which companies should prepare in advance of the litigation.