The EU Design Act has been introduced to strengthen, simplify, and harmonize existing design protection, which will modernize the EU design system and align with EU trademark rules - responding to digital transformation, new technologies and evolving business models.

By expanding the scope of protected designs, simplifying procedures and aligning rules across the EU, the reform significantly changes how designs can be protected, enforced and commercialized. It affects not only traditional physical products, but also digital designs, interfaces and virtual environments - making design law more relevant than ever for innovation‑led industries.

We are here to help you navigate these changes to maximize your design portfolio - our people have first-hand, in-depth knowledge, having been involved in the foundations of the reform. Members of our team are part of the ECTA EUIPO Link and Design Committees and the INTA Design Committee.